Wednesday, 12 July 2017

Stop Making Excuses

One thing that continually gets my back up are the people, or more specifically the bloggers, who make up numerous lame excuses for not shopping cruelty free. This post has been bubbling away inside me for some time now so apologies if it sounds like a rant, but at the same time I need to vent! 

I think it’s a huge shame that in this day and age there aren't more big bloggers promoting cruelty free products because the impact they could have on the entire industry could be potentially huge. I saw a glimmer of hope when fellow vegan and YouTuber Naomi Smart said she was going cruelty free, only to then see her promoting high end designer brands who do test in one of her videos a few months later. Not only is this confusing the whole subject of being cruelty free, but it also just screams that she sold out to her audience. I guess when the big brands come knocking and the pay cheque is large enough ethics go completely out the window!??  

Last week I read a ridiculous blog post by a fellow beauty blogger who claimed to be an animal lover, and against animal testing, but who was choosing to continue to buy from brands who test on animals because, you know,.....great makeup. I’m not really sorry if this offends anyone because quite frankly it’s bulls**t! There are no two ways around it - if you are an animal lover then you need to shop cruelty free! If you don't then you are just supporting unnecessary cruelty towards animals, and worst of all promoting it. The really sad, and slighty crazy, thing is that she actually has the word 'bunny' in her blog name. 

The big news of Nars losing their cruelty free status by selling out to China has certainly ruffled some feathers in the world of beauty blogging and it would seem that for some the prospect of never using their favourite foundation again is more upsetting than animals suffering pain and dying needlessy all in the name of make up.    

Lets get real here for a moment… When it comes to shopping cruelty free there is no rule book. To be someone who is against animal testing and who only shops cruelty free does not automatically mean you need to be a vegetarian or a vegan. Yes one would hope that your compassion towards animals will lead to other positive lifestyle changes, like not eating them, but for now you’re doing great. You are on a path of discovery and you are making a big difference so you should be proud of that. 

This whole attitude of ‘well if i’m not going to be perfect then I may as well not bother’ is another load of crap which quite frankly just screams of laziness and is an excuse to cover up the fact that you just don’t care enough. Any small change in the right direction is a change worth celebrating. Small changes lead to bigger changes and influence others to make better choices. The ripple effect in itself is much huger than anyone can even begin to imagine.

I read a comment on Twitter last week which literally left my jaw wide open. One woman claimed she couldn’t make the leap towards going cruelty free because it meant she wouldn’t be able to eat burgers anymore. I’m just going to let that sink in with you for minute…. 

To be completely honest I would much rather someone say that they’re just not that into animals than someone who pretends to be an animal lover, and who makes bold claims that they’re against animal testing, but who will still buys non cruelty free products. If those statements were true then you would simply stop buying from the brands who test on animals, no matter how amazing the makeup is. I’m so tired of reading these excuses and i’m annoyed that people just can’t be honest with themselves, and their readers/viewers. 

When I first decided to start shopping cruelty free I was a meat eater. I then became vegetarian and a year later I started a journey into veganism. I am not perfect, I get things wrong from time to time and I personally don’t think the perfect vegan exists. That being said, I can appreciate what a difference the smallest of changes make. It’s not easy making big lifestyle changes, especially when you have only shopped a specific brand since as far back as you can remember. Trust me, as a previous MAC customer of 10+ years that change was bloody difficult to make and for a while it sucked. But I did it, eventually, and over time, because I had felt like a friggin' animal loving hypocrite for far too long.   

I will support anyone no matter where they’re at in their journey, as long as they’re aware of the changes that need to be made and are working towards that. Shopping cruelty free but still eating meat is better than not giving a shit altogether you know? If you want to go vegan but can’t give up your favourite dairy milk chocolate then go vegan but still eat that chocolate because that’s better than not trying at all. 

Small changes can lead to big progress and lets not forget the power of supply and demand. If we all stop buying a product it’s going to have an impact! People are going to start to take note and ask why. You just need the belief that change is possible and the motivation to actually give a shit!   

We’re in 2017 and it has never been easier to be cruelty free than it is today. There’s an abundance of excellent cruelty free products and makeup out there, it’s just about doing your research and discovering what you do and don’t like. It takes time, it’s not an overnight transition but it is extremely worthwhile and you will feel like a better person for it. 

So what's your excuse? 

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